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The Pros and Cons of Retargeting in 2015

sejournalcom:

The Pros and Cons of Retargeting in 2015

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It’s still 2014, but a lot has changed since the beginning of the year. Retargeting is one of those marketing tactics that has gone through the ringer as Google, searchers, and the search space in general continue to evolve. This tactic’s reputation is now a little bit blurry. Some still stand by the benefits, so will these continue to grow or fade as we enter into 2015?

It’s tough to say, so…

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